About us
Founded by Dan and Anton who connected with a true passion and belief that health and fitness should be a priority in people's lives. Anton has been Dan's personal training coach for a number of years and both have personal experience of the importance and life changing ability prioritising all things fitness and nutrition can have on life.
We create the tools that help everyone become their personal best: the clothing you’ll sweat in, the inspirational content for the community, the aspiration and motivation to succeed and all the tools you need to get there.