About us

Founded by Dan and Anton who connected with a true passion and belief that health and fitness should be a priority in people's lives. Anton has been Dan's personal training coach for a number of years and both have personal experience of the importance and life changing ability prioritising all things fitness and nutrition can have on life.

We create the tools that help everyone become their personal best: the clothing you’ll sweat in, the inspirational content for the community, the aspiration and motivation to succeed and all the tools you need to get there.

About Dan - the Brains!

Dan spent almost 20 years working within financial services in the City before deciding to turn his passion of health and fitness into his mission moving forward.

"After leaving a career in the City I found it extremely difficult to adjust to a new life and decided to re-prioritise my life away from work and focus more on my health. After undergoing a year long transformation with Anton (it was needed after neglecting my body for so long!), I personally experienced how life changing transforming your body composition can be and more importantly the incredible and positive impact it had on my overall mental state.

Never did I think a year later that I would be founding Discipline, but I am so passionate about helping others that Discipline is now my passion and mission in life".

Dan is responible for all business aspects of the Discipline brand and helping to grow the business to become the world's number 1 health & fitness sports brand (yes we have big ambititions and big plans for Discipline!)

About Anton - the Brawn!

Anton has been in the fitness industry for over 10 years, competing at the highest level winning his professional shows at Miami Pro and Pure Elite.

“Getting down to low body fats especially for shows is demanding on the body, that is why I have tried so many different diets in order to get there.  All my years of experience and the realisation that the best diet for everyone Is one they can sustain long term”.

As a world champion body builder as well as a brand ambassador for Grenade, Anton is well known and highly regarded wihtin the fitness industry. His passion, experience, knowledge and proven techniques and results have all been used to create the Discipline online coaching programme. Anton oversees all of the Discipline online coaches and will be providing a huge amount of informative fitness and nutrition related content to the Discipline community via blogs and Discipline TV.

OUR CORE VALUES

Our values and beliefs for everything that Discipline does is invaluable. We lose them, we lose everything.

Be human. Being accessible, inclusive and humble.

No bullshit. That means being conscious of the world we live in, caring for those around us and being proactive to create positive change.

No short termism. We are foscussed on building the better you, for the long term.

Do the right thing. Count on us to be honest, trustworthy and genuine.

Put health first. Unconditionally.